SHORT MESSAGE SERVICE

SMS marketing is a strategy that uses text messages to communicate with customers, promote products or services, send reminders, and provide customer support.

Businesses use SMS marketing platforms to send bulk or individual messages to customers. Messages can include promotions, alerts, reminders, and two-way communication.

Any business that wants to engage customers quickly and directly can benefit, including retail stores, restaurants, healthcare providers, real estate agents, e-commerce businesses, and service providers.

• Promotional SMS: Used for marketing campaigns, special offers, and sales notifications.
• Transactional SMS: Used for non-marketing messages like order confirmations, appointment reminders, and alerts.

Yes, but businesses must comply with regulations like the TCPA (Telephone Consumer Protection Act) in the U.S. and GDPR (General Data Protection Regulation) in Europe. Customers must opt-in to receive marketing messages.

Customers can opt-in via online forms, text-to-join keywords (e.g., “Text JOIN to 12345”), in-store signups, or during checkout.

Businesses must provide a clear way for customers to unsubscribe, usually by replying “STOP” to a message.

Sending SMS messages without consent can lead to legal penalties, fines, and getting blacklisted by carriers.

Most SMS messages are delivered within seconds, but factors like carrier restrictions, message volume, and network traffic can affect delivery times.

Yes, via MMS (Multimedia Messaging Service), which supports images, videos, and rich media. However, MMS messages are often more expensive than standard SMS.

SMS messages have an open rate of over 98%, making them one of the most effective communication channels.

It depends on your business, but 1-4 messages per month is a good starting point to avoid overwhelming customers.