EMAIL MARKETING

Email marketing is a digital marketing strategy that involves sending targeted emails to your audience to build relationships, promote products or services, and increase sales. It helps businesses engage with customers, nurture leads, and improve brand awareness, all while offering a high return on investment (ROI).

I offer various types of email campaigns, including:

• Promotional Emails (sales, discounts, product launches)
• Newsletter Emails (industry updates, company news)
• Automated Drip Campaigns (nurturing leads over time)
• Transactional Emails (order confirmations, shipping updates)
• Re-engagement Emails (bringing inactive subscribers back)

I follow industry best practices such as:

• Using verified sending domains and authentication methods (SPF, DKIM, DMARC)
• Keeping email lists clean and removing inactive subscribers
• Creating high-quality, non-spammy content
• Complying with email regulations (CAN-SPAM, GDPR)

Key performance indicators (KPIs) include:

• Open rate: Percentage of recipients who open your emails
• Click-through rate (CTR): Percentage of recipients who click links
• Conversion rate: Percentage of subscribers who take action (purchase, sign up, etc.)
• Bounce rate: Percentage of undelivered emails
• Unsubscribe rate: Percentage of recipients who opt out

The frequency depends on your business and audience. Generally:

• Weekly or bi-weekly for newsletters
• Monthly for updates or product launches
• Automated sequences for lead nurturing and onboarding

I can help determine the best schedule based on your audience engagement.

Yes! Email marketing is one of the most cost-effective strategies, offering an average ROI of $36 for every $1 spent. It helps convert leads into customers by keeping your audience engaged and informed.

No, I can help you build a quality email list through strategies like:

• Website sign-up forms
• Lead magnets (free downloads, discounts)
• Social media promotions
• Customer loyalty programs

Absolutely! I create segments based on:

• Customer behavior (past purchases, browsing history)
• Engagement level (active vs. inactive subscribers)
• Demographics (age, location, interests)
• Lead stage (new subscribers, loyal customers)

Pricing depends on factors like email volume, automation complexity, and campaign frequency. I offer flexible plans tailored to your business needs.

Yes! I ensure all campaigns comply with GDPR, CAN-SPAM, and other regulations by:

• Getting consent from subscribers
• Including an easy opt-out option
• Keeping subscriber data secure